interesting
Heart Dominant
Heart dominant individuals are the artists of the business world. You're probably destined to be (or already are) some amalgam of founder, iconoclast, and visionary. You may be stubborn when it comes to your idea, but it is because you already have the three-act narrative bursting inside your head. And it's an authentic narrative with nuance, feeling, and reasons for all of its particularities. You care deeply about what you are doing and can extemporaneously express your vision to anyone who will listen. The driving hunger is to translate that passion into reality and to make a change bigger than just your product. The journey towards achieving your goal is a rewarding experience in and of itself, and you tend to value the intrinsic (e.g. the sense of a meaningful role) as much as the extrinsic (e.g. money). Whether you are starting or you are doing, you are inspired by a deep purpose that drives your decision-making ahead of everything else.
The challenges for you as a Heart dominant individual might come at a critical inflection point of business growth, most commonly when it is time to scale an idea. At this juncture, hard work is sometimes confused with progress and systems and processes can be at odds, and seen as bureaucracy, with a Heart-driven leadership style that is often founder-led (and dependent). In other instances, genuine purpose and passion isn’t enough to make up for deficiencies in organizational structure, one of accountability needed to scale. And perhaps most important to note: sometimes the market realities just aren’t in sync with your passion – at the end of the day, the commercial reality of whether customers want or don’t want what you have needs to be faced. Building a complementary team (and entrusting them with responsibility) and balancing idealism with excellence in scaled-execution are key for the long-term success of the Heart-driven.
